Marketing & PR Examples
I've developed successful strategic marketing plans that focus on business objectives, market analysis and research, SWOT analysis, competitive environmental scans, messaging and tactical recommendations, along with an implementation timeline.
This is an archive of past work prior to when I joined the American Red Cross in 2020.
This is an archive of past work prior to when I joined the American Red Cross in 2020.
The following is a sample of tactical work prior to the COVID-19 pandemic. More recent examples can be shared upon request.
Direct Marketing
Catalogs/SchedulesEditing & Project Management |
Expanded MailersWriting & Project ManagementOther Examples:
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PostcardsWriting & Project ManagementOther Examples:
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Email MarketingContent & DeploymentOther Examples:
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Radio AdvertisingScript Writing & PlacementOther Examples:
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Print AdvertisingWriting & Photo SelectionOther Examples:
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Digital Marketing
Web ContentWriting & ContentOther Examples:
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Social MediaAccount Admin & AdvertisingOther Examples:
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VideoScript Writing & CoordinationOther Examples:
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InfographicsWritingOther Examples:
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SEMWriting & Agency ManagementCopywriting includes display, search, responsive, and Google ads in coordination with website SEO
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Content MarketingCampaign ManagementAll aspects of launching a content marketing campaign including copywriting, advertising, workflow setup, and agency management
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Public Relations & Communications
Media ReleasesWriting & Media CoordinationOther Examples:
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Magazines & ReportsWriting & EditingOther Examples:
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BrochuresWriting & EditingOther Examples:
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Speeches & LecturesGhost Writing & EditingOther Examples:
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PresentationsCreating & PresentingOther Examples:
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InstructionAdjunct FacultyThroughout the three-credit upper-level undergraduate business capstone course, students were given projects to strengthen writing, critical thinking, problem-solving, team work, and career exploration skills.
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In addition to the work above, please see my Writing Portfolio for editorial writing samples.